Billboard Music Awards Swamp Sunday’s Finales


The allure of live programming was evident once again on the final Sunday of the season, as ABC’s “Billboard Music Awards” overwhelmed in key demos the finales of Fox’s “Family Guy” and “The Simpsons” as well as NBC’s “The Celebrity Apprentice.”

ABC won the night in demos, according to preliminary national estimates from Nielsen, kicking things off with “America’s Funniest Home Videos” (1.8/6 in 18-49, 7.0 million viewers overall), which spiked 29% (0.4) week to week to match its season high in 18-49 and rise 20% above its year-ago finale (1.5).

It was followed by the “Billboard Music Awards” (3.6/10 in 18-49, 9.5 million viewers overall), which have become a solid ratings performer in its third year on the network. This year’s show, hosted by Tracy Morgan, and highlighted by multiple victories for Justin Bieber and Taylor Swift, spiked by 33% (0.9) from last year in 18-49 for its best…

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